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~isPartOf:"International review on public and non-profit marketing"
~person:"Elaref, Nadia"
~person:"Graça, Sandra Simas"
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Attitude towards helping others and attitude towards charitable organizations
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Elaref, Nadia
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International review on public and non-profit marketing
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ECONIS (ZBW)
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The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction
Ali, Basant Hassan
;
Elaref, Nadia
;
Yacout, Omneya Mokhtar
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 875-903
Persistent link: https://www.econbiz.de/10014437261
Saved in:
2
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
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