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~isPartOf:"International review on public and non-profit marketing"
~subject:"Buying intention"
~subject:"Issue involvement"
~subject:"Nonprofit organization"
~subject:"Volunteering"
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International review on public and non-profit marketing
International Review on Public and Nonprofit Marketing
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Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention
Lindenmeier, Jörg
;
Arnold, Christian
;
Zogaj, Adnan
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
Saved in:
2
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate
congruity
and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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