Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention
Jörg Lindenmeier, Christian Arnold, Adnan Zogaj, Dieter K. Tscheulin
| Year of publication: |
2021
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|---|---|
| Authors: | Lindenmeier, Jörg ; Arnold, Christian ; Zogaj, Adnan ; Tscheulin, Dieter K. |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 4, p. 575-597
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| Subject: | Self-congruity | Volunteering | Germany | Stereotypes | Deutschland | Ehrenamtliche Arbeit | Voluntary work | Wahrnehmung | Perception | Studierende | Students | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization | Meinung | Opinion | Firmenimage | Corporate reputation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-021-00284-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012703842