//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International review on public and non-profit marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Thomas, Sujo"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
3
Cause-related marketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Attitude toward brand
1
Awareness
1
Big five personality traits
1
Brand image
1
Brand management
1
CRM
1
CRM participation intention
1
Cause involvement
1
Cause related marketing
1
Donation magnitude
1
Firm motive
1
India
1
Indien
1
Markenführung
1
Markenimage
1
Personality psychology
1
Personality trait
1
Persönlichkeitsmerkmal
1
Persönlichkeitspsychologie
1
Pharmacy product
1
Purchase intention
1
SEM-ANN
1
Satisfaction
1
Skepticism
1
Socio-demographic variables
1
Subjective happiness
1
Zufriedenheit
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Thomas, Sujo
3
Bhatt, Viral
1
Jadeja, Ashwin
1
Kureshi, Sonal
1
Pandey, Sudhir
1
Patel, Ritesh
1
Shreevastava, Richa
1
Trivedi, Twinkle
1
Vaghela, Krishnaba
1
more ...
less ...
Published in...
All
International review on public and non-profit marketing
Working paper / Indian Institute of Management, Ahmedabad
5
IIMA Working Papers
4
Journal of nonprofit & public sector marketing
3
International journal of business competition and growth : IJBCG
2
International Journal of Retail & Distribution Management
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business information systems : IJBIS
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of retailing and consumer services
1
Society and business review
1
South Asian journal of management : SAJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
2
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
3
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->