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Adherents'
switching
behavior
: exploring the push-pull-mooring framework in the Christian religious market
Isibor, Osaiga Felix
;
Odia, Edith Onowe
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 95-127
Persistent link: https://www.econbiz.de/10012428315
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