Adherents' switching behavior : exploring the push-pull-mooring framework in the Christian religious market
Year of publication: |
2021
|
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Authors: | Isibor, Osaiga Felix ; Odia, Edith Onowe |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 1, p. 95-127
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Subject: | Adherent switching behavior | Christian religious market | Push-pull-mooring model | Religious switching | Switching intention | Religion | Konsumentenverhalten | Consumer behaviour | Christentum | Christianity | Wechselverhalten | Switching behaviour |
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