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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international consumer marketing"
~subject:"Designation of origin"
~subject:"Messung"
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Designation of origin
Messung
International marketing
43
Internationales Marketing
43
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Cultural identity
9
Kulturelle Identität
9
Globalisierung
8
Globalization
8
Herkunftsbezeichnung
8
Multinationales Unternehmen
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Transnational corporation
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Welt
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World
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National culture
5
Nationalkultur
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Deutschland
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Germany
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Brand
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Comparison
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Consumer goods marketing
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International market entry
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International marketing research
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Internationale Marktforschung
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Internationaler Markteintritt
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Internet marketing
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Markenartikel
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Measurement
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Agnihotri, Arpita
1
Allred, Anthony T.
1
Bandyopadhyay, Subir
1
Bhattacharya, Saurabh
1
Chakraborty, Goutam
1
Hornikx, Jos
1
Kaffashpoor, Azar
1
Lala, Vishal
1
Meurs, Frank van
1
Ogasavara, Mario Henrique
1
Rabêlo Neto, Alexandre
1
Rice, Gillian
1
Rius-Ulldemolins, Joaquim
1
Sahin, Osman Gokhan
1
Sepehr, Sorush
1
Snell, Katy
1
Sohail, M. Sadiq
1
Sousa-Filho, José Milton de
1
Tsai, Wanhsiu Sunny
1
Wongtada, Nittaya
1
Yang, Qinghua
1
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Internationalisierung von Vertrieb und Handel
Journal of international consumer marketing
International marketing review
18
Journal of global marketing
10
Journal of international marketing
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Asia Pacific journal of marketing and logistics
4
International business review : the official journal of the European International Business Academy
4
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
International journal of emerging markets
3
Advances in international marketing
2
Business history
2
Corporate reputation review : an international journal
2
Essays on the effects of brand names and prices on consumer behavior
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of management and economics
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Measurement and research methods in international marketing
2
The journal of product & brand management
2
Asia Pacific business review
1
Asian dimensions of services marketing
1
Berichte aus der Betriebswirtschaft
1
Brand management ; Vol. 2
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Canadian journal of agricultural economics : CJAE
1
China & world economy
1
Cross cultural & strategic management
1
Cross cultural management : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
DUV : Wirtschaftswissenschaft
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
2
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
3
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
4
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
5
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
6
Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sepehr, Sorush
;
Kaffashpoor, Azar
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009717327
Saved in:
7
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Saved in:
8
Country-of-origin effects on consumers' evaluations of automobiles : perspectives from a developing nation
Sohail, M. Sadiq
;
Sahin, Osman Gokhan
- In:
Journal of international consumer marketing
22
(
2010
)
3
,
pp. 245-257
Persistent link: https://www.econbiz.de/10003995604
Saved in:
9
A multidimensional scale for measuring country image
Lala, Vishal
;
Allred, Anthony T.
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10003890676
Saved in:
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