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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international marketing"
~subject:"Cultural identity"
~subject:"Marketing management"
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Search: subject:"Internationales Marketing"
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Cultural identity
Marketing management
International marketing
131
Internationales Marketing
131
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
28
Markenführung
28
Globalisierung
20
Globalization
20
Marketingmanagement
19
Multinationales Unternehmen
19
Transnational corporation
19
Beziehungsmarketing
18
Relationship marketing
18
Brand image
17
Markenimage
17
Welt
17
World
17
Export
16
Firm performance
15
Unternehmenserfolg
15
Emerging economies
13
Schwellenländer
13
International market entry
12
Internationaler Markteintritt
12
Kulturelle Identität
11
global brands
11
Brand
9
China
9
Lieferantenmanagement
9
Markenartikel
9
Supplier relationship management
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USA
9
United States
9
Export sector
8
Exportwirtschaft
8
export performance
8
international marketing
8
Internet marketing
7
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Palmatier, Robert W.
3
Griffith, David A.
2
Guo, Xiaoling
2
Magnusson, Peter
2
Westjohn, Stanford A.
2
Ahi, Ali
1
Arnold, Mark J.
1
Bai, Xuan
1
Baronchelli, Gianpaolo
1
Beck, Joshua T.
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Jeanine
1
Chapman, Kelly
1
Chirapanda, Suthawan
1
Christodoulides, Paul
1
Craig, C. S.
1
Dean, Tereza
1
Deligonul, Seyda
1
Douglas, Susan P.
1
Eisingerich, Andreas B
1
Feng, Hui
1
Fotiadis, Thomas A.
1
Gao, Tao
1
Heinberg, Martin
1
Hoppner, Jessica J.
1
Jin, Jason Lu
1
Ju, Min
1
Kannan, P. K.
1
Kardes, Ilke
1
Katsikeas, Constantine S.
1
Keh, Hean Tat
1
Khenfer, Jamel
1
Kuivalainen, Olli
1
Lam, Desmond
1
Lee, Alvin
1
Lee, Hannah S.
1
Leonidou, Constantinos N.
1
Leonidou, Leonidas C.
1
Li, Julie Juan
1
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Internationalisierung von Vertrieb und Handel
Journal of international marketing
International marketing review
43
Journal of business research : JBR
38
Journal of global marketing
22
International business review : the official journal of the European International Business Academy
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Europäische Hochschulschriften / 5
10
Handbook of research on international advertising
10
European journal of marketing : EJM
9
SpringerLink / Bücher
9
Journal of international consumer marketing
8
Journal of strategic marketing
8
The journal of brand management : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of export marketing
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of business & industrial marketing
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
European journal of international management : EJIM
5
Gabler Edition Wissenschaft
5
International marketing ; Vol. 1
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Springer eBook Collection
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Journal of Islamic marketing : JIMA
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international trade & commerce
4
Journal of marketing communications
4
New world marketing
4
Proceedings series / American Marketing Association
4
Qualitative market research : an international journal
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
Cross-cultural and critical perspectives on brands
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International business and economics research journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of economic perspectives : IJEP
3
International journal of trade and global markets
3
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ECONIS (ZBW)
30
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
3
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
4
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
5
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
6
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
7
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
8
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
9
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
10
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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