How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Year of publication: |
2018
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Authors: | Ju, Min ; Jin, Jason Lu ; Zhou, Kevin Zheng |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 4, p. 1-17
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Subject: | knowledge base | market uncertainty | marketing capability | new product development | technological turbulence | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Schwellenländer | Emerging economies | Innovation | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Marketing |
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