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~isPartOf:"Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings"
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Online-Marketing
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Vassilvitskii, Sergei
2
Ashwinkumar, B. V.
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Chakraborty, Sourav
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Devanur, Nikhil
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Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
E-marketing ; Vol. 3
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-marketing in developed and developing countries : emerging practices
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Interdisciplinary management research XVI ; 1
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
Strategic corporate communication in the digital age
7
The Routledge companion to advertising and promotional culture
7
The SAGE handbook of social media marketing
7
Advertising, promotion, and new media
6
Blockchain technology and applications for digital marketing
6
Computer-mediated marketing strategies : social media and online brand communities
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
6
Handbook of research on mobile marketing management
6
New Developments in Online Marketing
6
Word of mouth and social media
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1
An online multi-unit auction with improved competitive ratio
Chakraborty, Sourav
;
Devanur, Nikhil
- In:
Internet and network economics : 5th international …
,
(pp. 79-88)
.
2009
Persistent link: https://www.econbiz.de/10003928110
Saved in:
2
Externalities in keyword auctions : an empirical and theoretical assessment
Gomes, Renato
;
Immorlica, Nicole
;
Markakis, Evangelos
- In:
Internet and network economics : 5th international …
,
(pp. 172-183)
.
2009
Persistent link: https://www.econbiz.de/10003928147
Saved in:
3
Contract auctions for sponsored search
Goel, Sharad
;
Lahaie, Sébastien
;
Vassilvitskii, Sergei
- In:
Internet and network economics : 5th international …
,
(pp. 196-207)
.
2009
Persistent link: https://www.econbiz.de/10003928158
Saved in:
4
Bidding for representative allocations for display advertising
Ghosh, Arpita
;
McAfee, Preston
;
Papineni, Kishore
; …
- In:
Internet and network economics : 5th international …
,
(pp. 208-219)
.
2009
Persistent link: https://www.econbiz.de/10003928161
Saved in:
5
Online ad assignment with free disposal
Feldman, Jon
;
Korula, Nitish
;
Mirrokni, Vahab
; …
- In:
Internet and network economics : 5th international …
,
(pp. 374-385)
.
2009
Persistent link: https://www.econbiz.de/10003928364
Saved in:
6
Mechanism design for complexity-constrained bidders
Kumar, Ravi
;
Mahdian, Mohammad
;
Sayedi, Amin
- In:
Internet and network economics : 5th international …
,
(pp. 513-520)
.
2009
Persistent link: https://www.econbiz.de/10003928390
Saved in:
7
Randomized online algorithms for the buyback problem
Ashwinkumar, B. V.
;
Kleinberg, Robert
- In:
Internet and network economics : 5th international …
,
(pp. 529-536)
.
2009
Persistent link: https://www.econbiz.de/10003928402
Saved in:
8
A new ranking scheme of the GSP mechanism with Markovian users
Deng, Xiaotie
;
Yu, Jiajin
- In:
Internet and network economics : 5th international …
,
(pp. 583-590)
.
2009
Persistent link: https://www.econbiz.de/10003928419
Saved in:
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