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~isPartOf:"Inventi impact: service sector"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Dienstleistungsmarketing"
~subject:"Service Branding"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Service-Dominant Logic"
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Dienstleistungsmarketing
Service Branding
United States
Service-Dominant Logic
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Service-dominant logic
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Services marketing
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Betriebliche Wertschöpfung
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Value Co-Creation
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Li, Tianze
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Valtanen, Irinja
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Wei, Haiying
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Inventi impact: service sector
Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
9
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing theory
5
The journal of services marketing
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Public management review
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The service industries journal
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International journal of contemporary hospitality management
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International journal of quality and service sciences
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Australasian marketing journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and operations management
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1
Service branding : a perspective of value co-creation orientation
Li, Tianze
;
Wei, Haiying
- In:
Inventi impact: service sector
(
2018
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10012130403
Saved in:
2
Service transition strategies in service-dominant settings : towards all finance solutions in SME markets
Valtanen, Irinja
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010497785
Saved in:
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