Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-23
addition, consumers are not omnichannel and also, do not know various concepts of digital integration of this strategy …; nevertheless, consumers perceive that the analytics of the data provided and its integration can improve the perception of benefits …