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~isPartOf:"Islamic finance in Europe : towards a plural financial system"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The globalisation of Chinese business : implications for multinational investors"
~subject:"Vergleich"
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Search: subject_exact:"Cross-cultural marketing"
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Cross-cultural marketing
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Interkulturelles Marketing
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Islamic finance in Europe : towards a plural financial system
Journal of advertising : official publication of the American Academy of Advertising
The globalisation of Chinese business : implications for multinational investors
Hamburger Schriften zur Marketingforschung
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Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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2
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
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