Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Year of publication: |
2015
|
---|---|
Authors: | Taylor, Charles Robert ; Okazaki, Shintaro |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 3, p. 276-288
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Fernsehwerbung | Television advertising | Vergleich | Comparison | Japan | USA | United States |
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