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~isPartOf:"Islamic finance in Europe : towards a plural financial system"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~language:"eng"
~subject:"Vergleich"
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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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