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~isPartOf:"Issues in management accounting"
~isPartOf:"The marketing : accounting interface"
~person:"Guilding, Chris"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
McManus, Lisa
;
Guilding, Chris
- In:
The marketing : accounting interface
,
(pp. 111- 134)
.
2016
Persistent link: https://www.econbiz.de/10011442577
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