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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Campo, Katia"
~person:"Kim, Jungkeun"
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~person:"Woodside, Arch G."
~subject:"Consumer behaviour"
~subject:"Distribution channel"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"perceived threat"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Woodside, Arch G.
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JMM : the international journal on media management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
Psychology & marketing
Journal of service research
1
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ECONIS (ZBW)
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Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G.
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2010
Persistent link: https://www.econbiz.de/10003981127
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