Special issue: Brand-consumer storytelling theory and research
Arch G. Woodside
| Alternative title: | Brand-consumer storytelling theory and research |
|---|---|
| Year of publication: |
2010
|
| Other Persons: | Woodside, Arch G. (contributor) |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Narrative Methode | Narrative method | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | S. 541 - 637 Ill., graph. Darst. |
|---|---|
| Series: | Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010,6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 6 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981127