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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Psychology & marketing"
~isPartOf:"Universität zu Köln - Institut für Rundfunkökonomie - Arbeitspapiere"
~subject:"Musik"
~subject:"United States"
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Search: subject:"Fernsehprogramm"
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Musik
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Cha, Jiyoung
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JMM : the international journal on media management
Psychology & marketing
Universität zu Köln - Institut für Rundfunkökonomie - Arbeitspapiere
The journal of media economics
14
Journal of advertising research
7
Working paper / National Bureau of Economic Research, Inc.
7
The American journal of economics and sociology
4
Discussion paper / Centre for Economic Policy Research
3
Journal of promotion management : JPM
3
Applied economics
2
Engaging consumers through branded entertainment and convergent media
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of sports economics
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of law & economics
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
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An American Enterprise Institute/Ballinger publication
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Applied economics letters
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Applied financial economics
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Atlantic economic journal : AEJ
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Brookings-Wharton papers on urban affairs
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CESifo working papers
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Cultural studies and anti-consumerism : a critical encounter
1
Discussion paper series / IZA
1
Economics discussion papers
1
Economics letters
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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European journal of law and economics
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Financial services review : the journal of individual financial management
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Global studies
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HEC Paris research paper series
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Health marketing quarterly
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International business and economics research journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of arts management
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International journal of entrepreneurship and small business
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1
Reconfiguring the "hits" : the new portrait of television program success in an era of big data
Kosterich, Allie
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
Saved in:
2
Agenda-setting through the television programming schedule : an examination of Major League Baseball on Fox
Fortunato, John A.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 163-180
Persistent link: https://www.econbiz.de/10011649321
Saved in:
3
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
4
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
5
Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Smith, Michael F.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
Saved in:
6
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
Saved in:
7
Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.
;
Cha, Jiyoung
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
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