Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Christian Schemer, Jörg Matthes, Werner Wirth and Samuel Textor
| Year of publication: |
2008
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|---|---|
| Authors: | Schemer, Christian ; Matthes, Jörg ; Wirth, Werner ; Textor, Samuel |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 10, p. 923-943
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| Subject: | Product Placement | Product placement | Fernsehprogramm | Television programme | Musik | Music | Werbewirkung | Advertising effects |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003768739