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~isPartOf:"JMM : the international journal on media management"
~subject:"Beziehungsmarketing"
~subject:"Mediensektor"
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JMM : the international journal on media management
International journal of marketing : IJM ; formerly Der Markt
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Liiketaloudellinen aikakauskirja
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
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2
The media buying process: perceptions of media sales representatives
Bichard, Shannon L.
;
Chambers, Todd
;
Patwardhan, Padmini
- In:
JMM : the international journal on media management
9
(
2007
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
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