The media buying process: perceptions of media sales representatives
Year of publication: |
2007
|
---|---|
Authors: | Bichard, Shannon L. ; Chambers, Todd ; Patwardhan, Padmini |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 9.2007, 1, p. 28-39
|
Subject: | Werbewirtschaft | Advertising industry | Außendienst | Field sales force | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | USA | United States |
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