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Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Reinares, Pedro
;
Reinares, Ricardo
- In:
JMM : the international journal on media management
15
(
2013
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010200166
Saved in:
2
Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study
Reinares, Pedro
;
Reinares, Ricardo
- In:
JMM : the international journal on media management
15
(
2013
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010169608
Saved in:
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