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~isPartOf:"Jahrbuch Marketing ... : Trendthemen und Tendenzen"
~person:"Goldfarb, Avi"
~person:"Kumar, Subodha"
~person:"Silberer, Günter"
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Goldfarb, Avi
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
Information systems research : ISR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research : JMR
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Review of industrial organization : RIO
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California management review
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Discussion papers / CEPR
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E-marketing ; Vol. 1
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Economics of innovation and new technology
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European journal of operational research : EJOR
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Handbook of the economics of marketing : Volume 1
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Handbook of the economics of marketing ; Volume 1
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of competition law & economics
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Journal of economics & management strategy : JEMS
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Journal of management information systems : JMIS
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MIT Sloan Research Paper
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Marketing science
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NET Institute Working Paper
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Spielend werben: Erfolgsfaktoren und Potenziale des In-game Advertising?
Mau, Gunnar
;
Palamartchouk, Ekaterina
;
Silberer, Günter
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 349-362
Persistent link: https://www.econbiz.de/10003818381
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