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~isPartOf:"Jahrbuch accounting, taxation & law (ATL) ... : aktuelle Fragestellungen aus Bilanz-, Steuer- und Wirtschaftsrecht für mittelständische Unternehmen"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~isPartOf:"Marketing intelligence & planning"
~person:"Ahuvia, Aaron"
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Jahrbuch accounting, taxation & law (ATL) ... : aktuelle Fragestellungen aus Bilanz-, Steuer- und Wirtschaftsrecht für mittelständische Unternehmen
Luxury marketing : a challenge for theory and practice
Marketing intelligence & planning
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What is the harm in fake luxury brands? : moving beyond the conventional wisdom
Ahuvia, Aaron
;
Gistri, Giacomo
;
Romani, Simona
;
Pace, …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 279-293)
.
2013
Persistent link: https://www.econbiz.de/10009667671
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