What is the harm in fake luxury brands? : moving beyond the conventional wisdom
Year of publication: |
2013
|
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Authors: | Ahuvia, Aaron ; Gistri, Giacomo ; Romani, Simona ; Pace, Stefano |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 279-293
|
Subject: | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Markenimage | Brand image |
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