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~isPartOf:"Jahrbuch accounting, taxation & law (ATL) ... : aktuelle Fragestellungen aus Bilanz-, Steuer- und Wirtschaftsrecht für mittelständische Unternehmen"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~isPartOf:"Marketing intelligence & planning"
~person:"Sharma, Piyush"
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Product counterfeiting
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2
Ethics
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Counterfeiting
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Jahrbuch accounting, taxation & law (ATL) ... : aktuelle Fragestellungen aus Bilanz-, Steuer- und Wirtschaftsrecht für mittelständische Unternehmen
Luxury marketing : a challenge for theory and practice
Marketing intelligence & planning
Journal of marketing management : MM
1
Psychology & marketing
1
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All
ECONIS (ZBW)
3
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1
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
2
Demystifying deliberate counterfeit purchase behaviour : towards a unified conceptual framework
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10011570774
Saved in:
3
Using spotlight effect to curb counterfeit consumption : an experimental investigation
Zhan, Lingjing
;
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 556-574
Persistent link: https://www.econbiz.de/10011381687
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