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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
~person:"Huber, Frank"
~person:"Ind, Nicholas"
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Beziehungsmarketing
9
Relationship marketing
9
Brand management
7
Markenführung
7
Theorie
5
Theory
5
Deutschland
4
Germany
4
Co-creation
3
Customer integration
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
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Automotive services industry
2
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2
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Conjoint analysis
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Corporate Social Responsibility
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Innovation management
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Kundenbindungsprogramm
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German
9
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9
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Huber, Frank
Ind, Nicholas
Fandel, Günter
22
Albach, Horst
19
Wiedmann, Klaus-Peter
17
Balmer, John M. T.
16
Bauer, Hans H.
14
Merrilees, Bill
13
Mizera, Sue
12
Spengler, Thomas Stefan
12
Powell, Shaun M.
11
Gerpott, Torsten J.
10
Grace, Debra
10
Schreck, Philipp
10
Burmann, Christoph
9
Gierl, Heribert
9
Hennigs, Nadine
9
Herrmann, Andreas
9
Homburg, Christian
9
Küpper, Hans-Ulrich
9
Wildemann, Horst
9
Brettel, Malte
8
Brockhoff, Klaus
8
Iglesias, Oriol
8
Keller, Kevin Lane
8
Kernstock, Joachim
8
Steven, Marion
8
Wirtz, Bernd W.
8
Abratt, Russell
7
Drexl, Andreas
7
Dyckhoff, Harald
7
Golob, Urša
7
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7
Jenner, Thomas
7
Johnson, Lester W.
7
Miller, Dale
7
Valette-Florence, Pierre
7
Voigt, Kai-Ingo
7
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business economics : JBE
The journal of brand management : an international journal
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
40
Wissenschaftliche Arbeitspapiere / F
32
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
25
Reihe: Marketing : MAR
19
Marketing : ZFP ; journal of research and management
12
Managementorientierte Arbeitspapiere / P
10
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
Wissenschaftliche Arbeitspapiere / P
9
Reihe: Marketing
7
Gabler Edition Wissenschaft
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection / Business and Economics
5
SpringerLink / Bücher
5
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Design management review
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal für Betriebswirtschaft : management review quarterly
3
Lehrbuch
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Brands with a conscience : how to build a successful and responsible brand
2
Corporate creativity : developing an innovative organization
2
Der Betriebswirt : Management in Wissenschaft und Praxis
2
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of automotive technology and management : IJATM
2
International journal of quality & reliability management
2
Journal of business research : JBR
2
Management Know-how
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Psychology & marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
2
The journal of product & brand management
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Zeitschrift für Verkehrswissenschaft : ZfV
2
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ECONIS (ZBW)
18
OLC EcoSci
5
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1
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand
management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
2
Brand society: How brands transform
management
and lifestyle
Ind, Nicholas
- In:
The journal of brand management : an international journal
18
(
2011
)
9
,
pp. 720-722
Persistent link: https://www.econbiz.de/10009180081
Saved in:
3
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
4
How participation is changing the practice of managing brands
Ind, Nicholas
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 734-742
Persistent link: https://www.econbiz.de/10010514120
Saved in:
5
Motivating gender toward co-creation : a study on hedonic activities, social importance, and personal values
Kennedy, Eric
;
Guzman, Francisco
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 127-140
Persistent link: https://www.econbiz.de/10013170533
Saved in:
6
The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Ind, Nicholas
;
Bjerke, Rune
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003611605
Saved in:
7
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
8
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
9
Wirkungsweise von Combined-Currency Prices : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Meyer, Ralf
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 533-559
Persistent link: https://www.econbiz.de/10003966095
Saved in:
10
Conscientious brands editorial
Ind, Nicholas
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 635-638
Persistent link: https://www.econbiz.de/10009524379
Saved in:
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