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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Kumar, V."
~person:"Loureiro, Sandra Maria Correia"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
4
Relationship marketing
4
Deutschland
2
Germany
2
Balanced Scorecard
1
Balanced scorecard
1
Consumer behaviour
1
Corporate reputation
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Customer satisfaction
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Distance selling
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Kumar, V.
Loureiro, Sandra Maria Correia
Wiedmann, Klaus-Peter
Buxel, Holger
4
Wirtz, Bernd W.
4
Gierl, Heribert
3
Walsh, Gianfranco
3
Angerer, Thomas
2
Bauer, Hans H.
2
Jenner, Thomas
2
Lasogga, Frank
2
Niermann, Stefan
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Altmann, Andreas
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1
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Braun, Ottmar L.
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Drengner, Jan
1
Emmerich, Astrid
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Floh, Arne
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Foscht, Thomas
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Hünerberg, Reinhard
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Ivens, Björn Sven
1
Jeschke, Kurt
1
Kirchler, Erich
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing research : JMR
6
Journal of international marketing
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
MSI reports : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Zeitschrift für Energiewirtschaft : ZfE
2
California management review
1
Cogent business & management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
MIT sloan management review
1
Psychology & marketing
1
Review of marketing research
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
4
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4
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4
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1
Systematisches Churn Management : Erfolgsfaktoren der Kunden-Abwanderungsprävention, -Rückgewinnung und -Trennung in der Versandhandelsbranche
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Kudlińska, Mariola
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10003603901
Saved in:
2
Customer management scorecard
Wiedmann, Klaus-Peter
;
Buxel, Holger
;
Siemon, Nadine
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10002767436
Saved in:
3
Reputationsmanagement in Deutschland : Ergebnisse einer empirischen Untersuchung
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10003289547
Saved in:
4
Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
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