Customer management scorecard
von Klaus-Peter Wiedmann, Holger Buxel und Holger Buxel
| Year of publication: |
2005
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Buxel, Holger ; Siemon, Nadine |
| Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 51.2005, 1, p. 26-48
|
| Subject: | Beziehungsmarketing | Relationship marketing | Balanced Scorecard | Balanced scorecard |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002767436