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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
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Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Deutschland
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Germany
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Cansier, Adrienne
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Huber, Frank
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Rabe, Christina
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Regier, Stefanie
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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European journal of marketing : EJM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
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NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
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Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Kundenoptimale Gestaltung von Coupons : Ergebnisse einer empirischen Studie
Huber, Frank
;
Regier, Stefanie
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 349-368
Persistent link: https://www.econbiz.de/10003425794
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2
Gutscheinbücher als Werbemittel : eine empirische Analyse zum Couponing
Cansier, Adrienne
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 369-379
Persistent link: https://www.econbiz.de/10003425795
Saved in:
3
Kundennetze als Differenzierungsmöglichkeit bai Kundenkartensystemen
Voeth, Markus
;
Rabe, Christina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10002401245
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