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~isPartOf:"Journal for international business and entrepreneurship development"
~language:"eng"
~person:"Abraha, Desalegn"
~person:"Frey, Bruno S."
~person:"Vrontis, Demetris"
~subject:"Internationaler Markteintritt"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Internationaler Markteintritt
Marketing management
5
Marketingmanagement
5
International market entry
3
American
2
Amerikanisch
2
Emerging economies
2
Fast-food industry
2
Multinationales Unternehmen
2
Schnellgastronomie
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Schwellenländer
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Betriebliche Finanzwirtschaft
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Globalisierung
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Hewlett-Packard Company
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International marketing
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Internationales Marketing
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English
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Abraha, Desalegn
Frey, Bruno S.
Vrontis, Demetris
Vasiliadis, Labros
2
Akbar, Yusaf H.
1
Akhter, Syed H.
1
Al Qur'an, Marwan N.
1
Blery, Evangelia K.
1
Bortoluzzi, Guido
1
Chrysostome, Elie
1
Dana, Leo Paul
1
He, Xiaohong
1
Hillemane, Bala Subrahmanya Mungila
1
Kapetaniou, Eva
1
Landstad, Kari
1
Moen, Øystein
1
Mukhtar, Syeda-Mascooda
1
Pacheco, Barney G.
1
Pavlou, Pavlos
1
Rosson, Philip J.
1
Standeren, Marthe Iversøn
1
Suman, Smit
1
Thrassou, Alkis
1
Tracogna, Andrea
1
Vignali, Claudio
1
Weaver, Tyson
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Wei, Chia-Hung
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Journal for international business and entrepreneurship development
International marketing review
4
Global business & economics review
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
Journal of euromarketing
1
Management decision
1
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ECONIS (ZBW)
3
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1
A model for understanding the process of firm establishment in foreign loosely-structured emerging markets
Abraha, Desalegn
;
Mukhtar, Syeda-Mascooda
- In:
Journal for international business and entrepreneurship …
11
(
2018
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10012050597
Saved in:
2
The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris
;
Pavlou, Pavlos
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
Saved in:
3
A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard
Vrontis, Demetris
;
Thrassou, Alkis
;
Wei, Chia-Hung
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
1/2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10003855291
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