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~isPartOf:"Journal of Asia Business Studies"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Brown, Tom J."
~subject:"Employee retention"
~subject:"Job satisfaction"
~subject:"Marketingmanagement"
~subject:"Mitarbeiterbindung"
~subject:"Physical distribution"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Linking cause-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.
;
Flaherty, Karen E.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
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