Linking cause-related marketing to sales force responses and performance in a direct selling context
Year of publication: |
2008
|
---|---|
Authors: | Larson, Brian V. ; Flaherty, Karen E. ; Zablah, Alex R. ; Brown, Tom J. ; Wiener, Joshua L. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 2, p. 271-277
|
Subject: | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing | Direktmarketing | Direct marketing | Verkaufspersonal | Salespeople | Kundenzufriedenheit | Customer satisfaction |
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