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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social web"
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Search: person:"Melewar, T.C."
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Brand management
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Melewar, T. C.
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Bang, Nguyen
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Dennis, Charles
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Lim, Lynn L. K.
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Willi, Christine Hallier
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Journal of Asia Pacific business
Journal of general management
Qualitative market research : an international journal
The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
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International studies of management and organization
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The marketing review
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ECONIS (ZBW)
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1
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
2
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
3
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
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