Editorial: digital and virtual world research on brands and marketing development
Alternative title: | Digital and virtual world research on brands and marketing development |
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Year of publication: |
2011
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Authors: | Lim, Lynn L. K. ; Melewar, T. C. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 1, p. 1-3
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Subject: | Markenführung | Brand management | Virtuelle Realität | Virtual reality | Social Web | Social web | Digitalisierung | Digitization |
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Do you know Y? Mobile internet and the thumb generation
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A case study of learning in a Thai manufacturing organization
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