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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Nguyen, Bang"
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Nguyen, Bang
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The Brand Likeability Effect: Can firms make themselves more likeable?
Nguyen, Bang
;
Melewar, T C
;
Chen, Junsong
- In:
Journal of general management
38
(
2013
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10010157243
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