//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Digitalisierung"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Melewar, T.C."
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Digitalisierung
Social web
Brand management
5
Markenführung
5
Brand image
3
Corporate reputation
3
Firmenimage
3
Markenimage
3
Brand
2
Corporate culture
2
Malaysia
2
Markenartikel
2
Public relations
2
Social Web
2
Unternehmenskultur
2
Öffentlichkeitsarbeit
2
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Betriebsform
1
Bewertung
1
Brand architecture
1
Business-to-business marketing
1
Competition
1
Consumer behaviour
1
Customer integration
1
Customer value
1
Digitization
1
Distribution channel
1
Employee retention
1
Evaluation
1
Food retailing
1
Food trade
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenwert
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Lieferantenmanagement
1
Markenarchitektur
1
Marketing management
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Melewar, T. C.
2
Bang, Nguyen
1
Lim, Lynn L. K.
1
Published in...
All
Journal of Asia Pacific business
Journal of general management
The journal of brand management : an international journal
Building corporate identity, image and reputation in the digital era
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International studies of management and organization
1
Qualitative market research : an international journal
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
2
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->