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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"The journal of brand management : an international journal"
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Brand image
Brand management
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Malaysia
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brand ambidexterity
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brand innovation on social media
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brand likability
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branding in Asia pacific
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Melewar, T. C.
3
Bang, Nguyen
1
Holland, Ray
1
Hwang, Yun-yong
1
Na, Kwang Jin
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Shackleton, John
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Journal of Asia Pacific business
The journal of brand management : an international journal
Journal of business research : JBR
6
European journal of marketing : EJM
3
Qualitative market research : an international journal
3
Corporate reputation review
2
Journal of strategic marketing
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European business review
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International journal of internet marketing and advertising : IJIMA
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International journal of management reviews
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International journal of market research : JMRS ; the journal of the Market Research Society
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International studies of management and organization
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Journal of destination marketing & management
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Journal of global marketing
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Journal of vacation marketing : an international journal
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Journal of world business : JWB
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The marketing review
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ECONIS (ZBW)
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1
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
2
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
3
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
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