The notion of relationship in branding
Year of publication: |
2009
|
---|---|
Authors: | Melewar, T. C. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 2, p. 95-96
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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