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~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
258
Konsumentenverhalten
258
Customer service
76
Kundenservice
76
Dienstleistungsqualität
70
Service quality
70
Relationship marketing
63
Beziehungsmarketing
62
Purchase intention
62
Customer satisfaction
61
Kundenzufriedenheit
60
Online retailing
59
Online-Handel
59
Einzelhandel
48
Retail trade
48
Brand image
41
Markenimage
41
Purchase decision
35
Kaufentscheidung
34
Emotion
30
Social Web
29
Social web
29
E-commerce
26
Electronic Commerce
26
Brand management
24
Markenführung
24
Internet marketing
20
Online-Marketing
20
Confidence
19
Vertrauen
19
Purchase intentions
18
Brand
15
Markenartikel
15
Viral marketing
15
Environmental consciousness
14
Purchase
14
Satisfaction
14
Umweltbewusstsein
14
Beschwerdemanagement
13
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1
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15
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English
15
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Agrawal, Shiv Ratan
1
Akram, Umair
1
Andersen, Peter
1
Bagherzadeh, Ramin
1
Bhumiphat Gilitwala
1
Casidy, Riza
1
Chen, Tom
1
Cho, Youngju
1
Cortese, Juliann
1
Diwanji, Vaibhav S.
1
Fan, Mingyue
1
Fernandes, Semila Fenelly
1
Han, Xiao Yun
1
Hu, Lin
1
Hua, Lian-Lian
1
Junaid, Muhammad
1
Kaushal, Vikrant
1
Kumar, Vikas
1
Lassar, Walfried M.
1
Lee, Daeho
1
Li, Zhiwen
1
Lobel Trong Thuy Tran
1
Loc Tuan Le
1
Mattsson, Jan
1
Mittal, Divya
1
Nag, Amit Kumar
1
Nhan Thanh Nguyen
1
Panda, Rajesh
1
Park, Heejun
1
Park, Inyoung
1
Park, Junsung
1
Pham Thi Minh Ly
1
Prentice, Catherine
1
Rawal, Monika
1
Roy, Sanjit
1
Saavedra Torres, Jose Luis
1
Shekhar, Vaibhav
1
Shi, Yangyan
1
Shin, Hyunju
1
Song, Lei
1
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Journal of Asian finance, economics and business : JAFEB
Journal of retailing and consumer services
Journal of business research : JBR
14
International journal of internet marketing and advertising : IJIMA
11
Psychology & marketing
10
Cogent business & management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing communications
5
Technological forecasting & social change : an international journal
5
The journal of services marketing
5
Information systems research : ISR
4
International journal of business information systems : IJBIS
4
International journal of technology marketing : IJTMkt
4
Journal of promotion management : innovations in planning and applied research
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services technology and management
3
International journal of services, economics and management
3
Journal of international trade & commerce
3
Journal of internet commerce
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
2
Electronic word of mouth as a promotional technique : new insights from social media
2
International journal of electronic business : IJEB
2
International journal of electronic commerce : IJEC
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Journal of business and psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of electronic commerce research : JECR
2
Journal of global marketing
2
Journal of hospitality and tourism insights
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
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ECONIS (ZBW)
15
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15
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1
Measuring the impact of online reviews on consumer
purchase
decisions : a scale development study
Fernandes, Semila Fenelly
;
Panda, Rajesh
;
Venkatesh, V. G.
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366379
Saved in:
2
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
3
Factors influencing youngsters' consumption behavior on high-end cosmetics in China
Bhumiphat Gilitwala
;
Nag, Amit Kumar
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 443-450
Persistent link: https://www.econbiz.de/10012692359
Saved in:
4
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
5
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
6
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
7
Online
purchase
intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
8
Examining impacts of negative reviews and
purchase
goals on consumer
purchase
decision
Weisstein, Fei L.
;
Song, Lei
;
Andersen, Peter
;
Zhu, Ying
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 201-207
Persistent link: https://www.econbiz.de/10011747804
Saved in:
9
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
10
The journey from customer participation in service failure to co-creation in service recovery
Bagherzadeh, Ramin
;
Rawal, Monika
;
Wei, Shuqin
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238366
Saved in:
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