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~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~person:"Lowrey, Tina M."
~subject:"Experiment"
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Consumer behaviour
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Brand image
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Lowrey, Tina M.
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Journal of Business Ethics
Journal of business research : JBR
Journal of retailing
HEC Paris research paper series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Three essays on luxury consumption
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ECONIS (ZBW)
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The effect of altruistic gift giving on self-indulgence in affordable luxury
Chen, Ning
;
Espinoza Petersen, Francine
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
146
(
2022
),
pp. 84-94
Persistent link: https://www.econbiz.de/10013271377
Saved in:
2
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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