The effect of altruistic gift giving on self-indulgence in affordable luxury
Year of publication: |
2022
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Authors: | Chen, Ning ; Espinoza Petersen, Francine ; Lowrey, Tina M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 84-94
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Subject: | Affordable luxury | Altruism | Gift giving | Indulgence | Luxury | Prosocial behavior | Altruismus | Luxusgüter | Luxury goods | Geschenk | Gifts | Fundraising | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour | Experiment | Wohltätigkeit | Charity |
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