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~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing"
~subject:"Experiment"
~subject:"Markenimage"
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Experiment
Markenimage
Consumer behaviour
646
Konsumentenverhalten
646
Einzelhandel
139
Retail trade
139
Beziehungsmarketing
84
Relationship marketing
84
Market research
65
Marktforschung
65
Brand management
62
Markenführung
62
Online retailing
56
Online-Handel
56
Advertising effects
50
Werbewirkung
50
Brand image
47
Preismanagement
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Präferenztheorie
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Theory of preferences
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Internet marketing
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Theorie
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Berger, Jonah
3
LeBoeuf, Robyn A.
3
Baskin, Ernest
2
Billeter, Darron M.
2
Dahl, Darren W.
2
Dhar, Ravi
2
Hoeffler, Steve
2
Inman, J. Jeffrey
2
Janiszewski, Chris A.
2
Jong, Martijn G. de
2
Kumar, V.
2
Larson, Jeffrey S.
2
Meloy, Margaret G.
2
Nelson, Leif D.
2
Sela, Aner
2
Sood, Sanjay
2
Toubia, Olivier
2
Yang, Liu
2
Zhao, Min
2
Adam, Marc Thomas Philipp
1
Angell, Rob
1
Aquino, Karl
1
Aribarg, Anocha
1
Arora, Neeraj
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Baker, Andrew M.
1
Baldus, Brian
1
Batra, Rajeev
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Bettman, James R.
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Blair, Edward A.
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1
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1
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1
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1
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1
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1
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Journal of Business Ethics
Journal of marketing research : JMR
Journal of retailing
Journal of business research : JBR
436
Journal of retailing and consumer services
260
The journal of product & brand management
249
The journal of brand management : an international journal
212
Psychology & marketing
142
Asia Pacific journal of marketing and logistics
93
International journal of hospitality management
88
Journal of consumer research : JCR ; an interdisciplinary bimonthly
87
Journal of marketing communications
84
European journal of marketing : EJM
82
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
82
Journal of international consumer marketing
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of economic behavior & organization : JEBO
64
Marketing letters : a journal of research in marketing
64
The journal of consumer marketing
63
International journal of consumer studies
61
Marketing intelligence & planning
58
Journal of strategic marketing
55
Journal of travel and tourism marketing
55
Journal of marketing
54
International marketing review
53
Journal of behavioral and experimental economics
53
Journal of global marketing
53
Cogent business & management
48
Journal of fashion marketing and management
46
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Tourism management : research, policies, practice
45
International journal of advertising : the review of marketing communications
44
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
44
Journal of behavioral decision making
43
International journal of internet marketing and advertising : IJIMA
42
Journal of Islamic marketing
41
Food policy : economics planning and politics of food and agriculture
40
Journal of business ethics : JOBE
40
Journal of economic psychology : research in economic psychology and behavioral economics
40
Journal of marketing management : MM
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
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ECONIS (ZBW)
100
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1
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
4
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
5
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
6
On the reference point effect of reserve and buy it now prices
Zhang, Zelin
;
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10013364294
Saved in:
7
How do social norms influence parents' food choices for their children? : the role of social comparison and implicit self-theories
Hogreve, Jens
;
Matta, Shashi
;
Hettich, Alexander S.
; …
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012648985
Saved in:
8
Picking gifts for picky people
Cheng, Andong
;
Meloy, Margaret G.
;
Polman, Evan
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10012648986
Saved in:
9
The power of consequential product sounds
Ringler, Christine
;
Sirianni, Nancy J.
;
Christenson, Brett
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
Saved in:
10
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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