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~isPartOf:"Journal of Consumer Research"
~person:"Brucks, Merrie"
~person:"Cohen, Joel B."
~person:"Lavack, Anne M."
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Brucks, Merrie
Cohen, Joel B.
Lavack, Anne M.
Goldberg, Marvin E
10
Gorn, Gerald J
7
Armstrong, Gary M
1
Gibson, Wendy
1
Hartwick, Jon
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Journal of Consumer Research
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Children's Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach.
Brucks, Merrie
;
Armstrong, Gary M
;
Goldberg, Marvin E
- In:
Journal of Consumer Research
14
(
1988
)
4
,
pp. 471-82
Persistent link: https://www.econbiz.de/10005785476
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