Children's Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach.
| Year of publication: |
1988
|
|---|---|
| Authors: | Brucks, Merrie ; Armstrong, Gary M ; Goldberg, Marvin E |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 14.1988, 4, p. 471-82
|
| Publisher: |
University of Chicago Press |