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~isPartOf:"Journal of Indian business research"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Konsumentenverhalten"
~subject:"Markentreue"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundentreue"
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Konsumentenverhalten
Markentreue
Beziehungsmarketing
6
Consumer behaviour
6
Customer retention
6
Kundenbindung
6
Relationship marketing
6
Brand management
4
Markenführung
4
Customer satisfaction
3
Kundenzufriedenheit
3
Social Web
3
Social web
3
Brand
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
Attitudinal and behavioral loyalty
1
Brand community membership
1
Brand image
1
Brand love
1
Brand loyalty
1
Confidence
1
Consumer engagement
1
Cultural values
1
Customer attitude
1
Customer dependency
1
Customer engagement
1
Customer loyalty
1
Customer relationship management
1
Delight
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Einzelhandel
1
Emotion
1
Emotional attachment
1
Facebook brand page
1
Intermediate response tendency
1
Malaysia
1
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Aufsatz in Zeitschrift
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6
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Arora, Mehak
1
Haverila, Kai
1
Haverila, Matti J.
1
Ito, Rie
1
Kasiri, Leila Agha
1
Kato, Takumi
1
Koul, Surabhi
1
McLaughlin, Caitlin
1
Mishra, Hari Govind
1
Nishiguchi, Kazuki
1
Shaheen Mansori
1
Sinha, P. K.
1
Sohail, M. Sadiq
1
Suri, P. K.
1
Takenaka, Nobu
1
Tiruwa, Anurag
1
Yadav, Rajan
1
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Journal of Indian business research
Journal of marketing analytics : JMA
Journal of retailing and consumer services
19
Journal of business research : JBR
11
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
European journal of marketing : EJM
4
Journal of marketing theory and practice
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of the Academy of Marketing Science
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Psychology & marketing
3
Services marketing quarterly
3
The journal of product & brand management
3
The service industries journal
3
Tourism management : research, policies, practice
3
European journal of marketing
2
Harvard business review : HBR
2
International journal of business information systems : IJBIS
2
International journal of economic research
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal for global business advancement : JGBA
2
Journal of African business
2
Journal of business economics and management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of contemporary management : JMC
2
Journal of international economic review
2
Journal of management research
2
Journal of service management
2
Journal of service theory and practice : JSTP
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ECONIS (ZBW)
6
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1
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6
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6
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1
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
2
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
3
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
4
Customer dependence and customer loyalty in traditional and modern format stores
Mishra, Hari Govind
;
Sinha, P. K.
;
Koul, Surabhi
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10011761490
Saved in:
5
Standardization, customization, and customer loyalty in service industry
Kasiri, Leila Agha
;
Shaheen Mansori
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011662824
Saved in:
6
An exploration of online brand community (OBC) engagement and customer's intention to purchase
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Journal of Indian business research
8
(
2016
)
4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10011718997
Saved in:
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