Customer dependence and customer loyalty in traditional and modern format stores
Hari Govind Mishra, Piyush Kumar Sinha, Surabhi Koul
| Year of publication: |
2017
|
|---|---|
| Authors: | Mishra, Hari Govind ; Sinha, P. K. ; Koul, Surabhi |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 9.2017, 1, p. 59-78
|
| Subject: | Trust | Customer loyalty | Customer dependency | Switching cost | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Kundenbindung | Customer retention | Vertrauen | Confidence | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-12-2015-0126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011761490