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~isPartOf:"Journal of Indian business research"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"lit"
~language:"msa"
~person:"Goyal, Anita"
~person:"Kansal, Purva"
~person:"Khare, Arpita"
~person:"Pathak, Vivek Kumar"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Konsumentenverhalten
5
Internet marketing
3
Online-Marketing
3
Advertising
1
Advertising effects
1
Advertising value
1
Artificial neural network (ANN)
1
Bio-Lebensmittel
1
Brand image
1
Consumer attitude
1
Consumer-based brand equity (CBBE)
1
Cosmopolitanism
1
Data protection
1
Datenschutz
1
E-commerce
1
Electronic Commerce
1
Emerging economies
1
Environmental consciousness
1
Global marketing
1
Grey relational analysis
1
India
1
Indien
1
Inspiration
1
Internet
1
Markenimage
1
Meinung
1
Mobile Marketing
1
Mobile advertising
1
Mobile communications
1
Mobile marketing
1
Mobilkommunikation
1
Neural networks
1
Neuronale Netze
1
Online privacy concerns
1
Opinion
1
Opinion leadership
1
Opinion seeking
1
Organic food
1
Purchase intention
1
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Article
4
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Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
5
Collection of articles of several authors
1
Sammelwerk
1
Language
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Bulgarian
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Malay (macrolanguage)
Author
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Goyal, Anita
Kansal, Purva
Khare, Arpita
Pathak, Vivek Kumar
Sahay, Arvind
3
Chahal, Hardeep
2
Kesharwani, Ankit
2
Raju, Sekar
2
Sahi, Gurjeet Kaur
2
Saini, Gordhan K.
2
Sharma, Anshuman
2
Sreejesh, S.
2
Srivastava, Ankur
2
Yadav, Rajan
2
Aagja, Jayesh P.
1
Abbas, Haidar
1
Ali, Rofin Thirunelvelikaran Mohammed
1
Arya, Vikas
1
Aswathy Asokan A.
1
Baidya, Mehir Kumar
1
Bansal, Monika
1
Bapat, Dhananjay
1
Bashir, Irfan
1
Basu, Rituparna
1
Bhat, Ullal Manohar
1
Bhatt, Kedar
1
Chawla, Deepak
1
Chhabria, Bhavika
1
Das, Dolly
1
Desai, Sneha
1
Dewani, Prem Prakash
1
Dey, Dipanjan Kumar
1
Duggal, Ekta
1
Fadahunsi, Akinola
1
Fairhurst, Ann
1
Geetha, M.
1
Ghosh, Gautam
1
Govindaluri, Srikrishna Madhumohan
1
Gupta, Sangeeta
1
Hiremath, Suvarna
1
Jayasankaran, N.
1
Kalyanaram, Gurumurthy
1
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Journal of Indian business research
International journal of business competition and growth : IJBCG
10
Journal of international consumer marketing
7
Journal of fashion marketing and management
4
Journal of global marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of Indian culture and business management
3
International journal of services and operations management
3
Journal of marketing analytics : JMA
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
International journal of business and emerging markets : IJBEM
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of financial services marketing : JFSM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of electronic business : IJEB
1
International journal of retail and distribution management
1
Journal of Asia Pacific business
1
Journal of consumer marketing
1
Journal of international food & agribusiness marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
South Asian journal of management : SAJM
1
The IUP journal of management research : IJMR
1
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Source
All
ECONIS (ZBW)
5
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1
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5
of
5
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date (newest first)
date (oldest first)
1
Antecedents of mobile advertising value : a precedence analysis using the hybrid RIDIT-GRA approach
Sharma, Anshuman
;
Pathak, Vivek Kumar
;
Siddiqui, …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10013288090
Saved in:
2
A multi-analytic approach to predict social media marketing influence on consumer purchase intention
Sharma, Anshuman
;
Fadahunsi, Akinola
;
Abbas, Haidar
; …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 125-149
Persistent link: https://www.econbiz.de/10013288091
Saved in:
3
Mediating role of opinion seeking in explaining the relationship between antecedents and organic food purchase intention
Pandey, Shivendra Kumar
;
Khare, Arpita
- In:
Journal of Indian business research
7
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011755495
Saved in:
4
Online privacy concerns and consumer reactions : insights for future strategies
Kansal, Purva
- In:
Journal of Indian business research
6
(
2014
)
3
,
pp. 190-212
Persistent link: https://www.econbiz.de/10010492693
Saved in:
5
Consumer and marketing in emerging markets
Goyal, Anita
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009759362
Saved in:
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