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~isPartOf:"Journal of Indian business research"
~subject:"Konsumentenverhalten"
~subject:"Markentreue"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Markentreue
Beziehungsmarketing
2
Consumer behaviour
2
Customer retention
2
Kundenbindung
2
Relationship marketing
2
Brand image
1
Brand management
1
Confidence
1
Customer attitude
1
Customer dependency
1
Customer engagement
1
Customer loyalty
1
Einzelhandel
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Facebook brand page
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Internet marketing
1
Markenführung
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Markenimage
1
Online brand communities
1
Online retailing
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Online-Handel
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Online-Marketing
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Retail trade
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Social Web
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Article in journal
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Koul, Surabhi
1
Mishra, Hari Govind
1
Sinha, P. K.
1
Suri, P. K.
1
Tiruwa, Anurag
1
Yadav, Rajan
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Journal of Indian business research
Journal of retailing and consumer services
19
Journal of business research : JBR
11
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
European journal of marketing : EJM
4
Journal of marketing analytics : JMA
4
Journal of marketing theory and practice
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of the Academy of Marketing Science
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Psychology & marketing
3
Services marketing quarterly
3
The journal of product & brand management
3
The service industries journal
3
Tourism management : research, policies, practice
3
European journal of marketing
2
Harvard business review : HBR
2
International journal of business information systems : IJBIS
2
International journal of economic research
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal for global business advancement : JGBA
2
Journal of African business
2
Journal of business economics and management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of contemporary management : JMC
2
Journal of international economic review
2
Journal of management research
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service management
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ECONIS (ZBW)
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Customer dependence and customer loyalty in traditional and modern format stores
Mishra, Hari Govind
;
Sinha, P. K.
;
Koul, Surabhi
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10011761490
Saved in:
2
An exploration of online brand community (OBC) engagement and customer's intention to purchase
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Journal of Indian business research
8
(
2016
)
4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10011718997
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